The A-Z of Things...
The “Creative Brief”
This is the key document, the road map by which all of us work together towards the desired end-goal: the team comprising client, marketer, producer, on-screen talent and crew/technicians.
Maybe you know exactly what you want and how this is to be achieved? Maybe you only have an inclination, an intuition, a simple desire for your video, but not yet visualised in your mind's eye, and you need our help to draw this out?
Either way, this is our expertise.
This short document encompasses ‘the creative’, its scope, budget, production processes & workflow, the communications strategy, agreed-upon stage-deliveries plus sign-off – overall authority & responsibility.
Ultimately, the brief sets out – from the start – final project delivery in terms of its creative presentation and how these may relate to various ROI mechanisms, plus how we define satisfaction criteria.
The “Creative Brief”
This is the key document, the road map by which all of us work together towards the desired end-goal: the team comprising client, marketer, producer, on-screen talent and crew/technicians.
Maybe you know exactly what you want and how this is to be achieved? Maybe you only have an inclination, an intuition, a simple desire for your video, but not yet visualised in your mind's eye, and you need our help to draw this out?
Either way, this is our expertise.
This short document encompasses ‘the creative’, its scope, budget, production processes & workflow, the communications strategy, agreed-upon stage-deliveries plus sign-off – overall authority & responsibility.
Ultimately, the brief sets out – from the start – final project delivery in terms of its creative presentation and how these may relate to various ROI mechanisms, plus how we define satisfaction criteria.
Pre-production
Pre-production happens when the client gives the project the ‘green light,’ and we assess the game plan’s finer details.
We all delve deeper into the project’s concept, its look, feel and style; we write the script, produce storyboards, cast any actors/presenters, agree on location(s), the set design, lock down the schedule. Together we are foreseeing how the final film is intended to perform – as a creative piece, a staff morale booster, and in particular from the marketing perspective.
Plus, there are plenty of practicalities to organise before filming commences. So while on the day the appropriate shooting gear is our key responsibility, there are certain tasks – eg., scheduling staff around their daily tasks, access to particular venues, H&S concerns, parental clearance for minors, etc. – that you may require our help with, or simply be given the heads-up on.
Pre-production
Pre-production happens when the client gives the project the ‘green light,’ and we assess the game plan’s finer details.
We all delve deeper into the project’s concept, its look, feel and style; we write the script, produce storyboards, cast any actors/presenters, agree on location(s), the set design, lock down the schedule. Together we are foreseeing how the final film is to perform – as a creative piece, a staff morale booster, and in particular from the marketing perspective.
Plus, there are plenty of practicalities to organise before filming commences. So while on the day the appropriate shooting gear is our key responsibility, there are certain tasks – eg., scheduling staff around their daily tasks, access to particular venues, H&S concerns, parental clearance for minors, etc. – that either you may require our help with, or simply be given the heads-up on.
Production
Once we have agreed upon our shooting schedule, now is the time to pull it all together in front of the cameras.
This is when our seasoned crew do what they do best...
Film great content.
Production
Once we have agreed upon our shooting schedule, now is the time to pull it all together in front of the cameras.
This is when our seasoned crew do what they do best...
Film great content.
Post-production
Our editorial (post-production) team injest the footage into the edit suite and structure/prepare it within various bins/folders. This often takes up more time than you would think (different camera codecs, frame-rates, etc.).
Once achieved, we then look at the project script and any production-day notes, and begin shaping the story – assembling a rough edit, to which the client signs off his/her approval. Then, as we progress and further fine-tune the edit, we record any required voice-overs, add music & sound fx, mix audio to taste, add titles & graphics, perform colour correction, and in general make sure your video shapes up as planned.
Overall, client sign-off at each revision stage cultivates all-round confidence in the project’s evolution.
Post-production
Our editorial (post-production) team injest the footage into the edit suite and structure/prepare it within various bins/folders. This often takes up more time than you would think (different camera codecs, frame-rates, etc.).
Once achieved, we then look at the project script and any production-day notes, and begin shaping the story – assembling a rough edit, to which the client signs off his/her approval. Then, as we progress and further fine-tune the edit, we record any required voice-overs, add music & sound fx, mix audio to taste, add titles & graphics, perform colour correction, and in general make sure your video shapes up as planned.
Overall, client sign-off at each revision stage cultivates all-round confidence in the project’s evolution.
Final Delivery
This concludes the project, delivery of a file containing the finished film – on time and within budget.
Client satisfaction is, and always will be, our premier goal. We are a creative agency, and giving great service is the lifeblood of our business.
We look forward to developing fruitful relationships with all our clients, establishing a reputation for creativity, professionalism and enthusiasm.
Final Delivery
This concludes the project, delivery of a file containing the finished film – on time and within budget.
Client satisfaction is, and always will be, our premier goal. We are a creative agency, and giving great service is the lifeblood of our business.
We look forward to developing fruitful relationships with all our clients, establishing a reputation for creativity, professionalism and enthusiasm.
