Why Use Video?
Video rules the Internet
Why? It’s intuitive.
Below, you will find all the statistics backing up the business case for online video, and yet it's not too much of an exaggeration to say that everyone has a pretty cool camera already on their phone and they're uploading stuff to a multitude of social media platforms - all the time.
It's their personal, social and business life.
Below, you will find all the statistics backing up the business case for online video, and yet it's not too much of an exaggeration to say that everyone has a pretty cool camera already on their phone and they're uploading stuff to a multitude of social media platforms - all the time.
It's their personal, social and business life.
This means two things.
One, video is ubiquitous. So can you afford not to have an online video marketing strategy?
Two, those who choose to go the extra mile, invest a little (relatively speaking), and make the effort to craft the best message will jump to the front of the pack in the attention stakes.
Attention is today's currency, and we aim to attract the attention of your customers - present and potential.
This means two things.
One, video is ubiquitous. So can you afford not to have an online video marketing strategy?
Two, those who choose to go the extra mile, invest a little (relatively speaking), and make the effort to craft the best message will jump to the front of the pack in the attention stakes.
Attention is today's currency, and we aim to attract the attention of your customers - present and potential.
In this, the Information Age, video is the preferred method for acquiring knowledge. The business case is as follows:
* When looking for information on a specific product or service, 60% of people first turn to video – the rest being split between print and online articles, infographics, user manuals, webinars and sales demos
* Over 500 Million people watch Facebook videos every day
* More video gets uploaded to YouTube in a single month than what the major US television networks have broadcast in 30 years
* The global average for online video consumption is 84 minutes per day
* More than 75% of all video views come from mobile devices
* 71% of B2B marketers utilise video (and 66% of B2C marketers do)
* The revenue of marketers who use video grows 49% faster, compared to the ones who don’t
* Survey breakdown of preferred platforms – YouTube, 82%; Facebook, 80%; WhatsApp, 79%; Instagram, 76%; Twitter, 44%; LinkedIn, 30%; Pinterest, 28%; TikTok, 24%; Reddit, 23%; Tumblr, 10%.
[Source: Social Media Today]
In this, the Information Age, video is the preferred method for acquiring knowledge. The business case is as follows:
* When looking for information on a specific product or service, 60% of people first turn to video – the rest being split between print and online articles, infographics, user manuals, webinars and sales demos
* Over 500 Million people watch Facebook videos every day
* More video gets uploaded to YouTube in a single month than what the major US television networks have broadcast in 30 years
* The global average for online video consumption is 84 minutes per day
* More than 75% of all video views come from mobile devices
* 71% of B2B marketers utilise video (and 66% of B2C marketers do)
* The revenue of marketers who use video grows 49% faster, compared to the ones who don’t
* Survey breakdown of preferred platforms – YouTube, 82%; Facebook, 80%; WhatsApp, 79%; Instagram, 76%; Twitter, 44%; LinkedIn, 30%; Pinterest, 28%; TikTok, 24%; Reddit, 23%; Tumblr, 10%.
[Source: Social Media Today]
