“To make a great film you need three things:
the script, the script and the script.”
⁓ Alfred Hitchcock
Or, put another way:
Prepare
Prepare
Prepare
The “Creative Brief”
The Creative Brief is the cornerstone of every project, serving as the guiding roadmap for all parties involved – clients, marketers, producers, on-screen talent, and the crew. Whether you have a crystal-clear vision of your video or just a budding idea that needs nurturing, this is where our expertise shines.
This concise document outlines the creative concept, scope, budget, production workflow, communication strategy, agreed milestones, and sign-off processes.
It establishes authority, responsibility and a clear path to the final deliverables. From the outset the Brief seeks to define how the final creative presentation aligns with your ROI mechanisms and satisfaction criteria, ensuring everyone is aligned and focused on the end goal.
The “Creative Brief”
The Creative Brief is the cornerstone of every project, serving as the guiding roadmap for all parties involved – clients, marketers, producers, on-screen talent, and the crew. Whether you have a crystal-clear vision of your video or just a budding idea that needs nurturing, this is where our expertise shines.
This concise document outlines the creative concept, scope, budget, production workflow, communication strategy, agreed milestones, and sign-off processes.
It establishes authority, responsibility and a clear path to the final deliverables. From the outset the Brief seeks to define how the final creative presentation aligns with your ROI mechanisms and satisfaction criteria, ensuring everyone is aligned and focused on the end goal.
Pre-production
Pre-production kicks off once the client gives the project the green light. This phase is all about refining the details: diving deeper into the concept, developing the look, feel and style, writing the script, creating storyboards, casting actors or presenters, finalising locations, designing sets, and locking down the schedule.
Together, we envision how the final film will perform – as a creative masterpiece, a powerful marketing tool and morale booster.
Beyond the creative aspects there are numerous logistical details to manage before filming begins. While we handle the technical side, such as securing the right equipment, we can also assist with or advise on tasks like scheduling staff, venue access, health and safety considerations, and parental clearances for minors.
Pre-production
Pre-production kicks off once the client gives the project the green light. This phase is all about refining the details: diving deeper into the concept, developing the look, feel and style, writing the script, creating storyboards, casting actors or presenters, finalising locations, designing sets, and locking down the schedule.
Together, we envision how the final film will perform – as a creative masterpiece, a powerful marketing tool and morale booster.
Beyond the creative aspects there are numerous logistical details to manage before filming begins. While we handle the technical side, such as securing the right equipment, we can also assist with or advise on tasks like scheduling staff, venue access, health and safety considerations, and parental clearances for minors.
Production
With the shooting schedule in place it’s time to bring everything together in front of the cameras.
This is where our experienced crew excels: capturing exceptional content that brings your vision to life.
Production
With the shooting schedule in place it’s time to bring everything together in front of the cameras.
This is where our experienced crew excels: capturing exceptional content that brings your vision to life.
Post-production
In post-production, our editorial team take the reins. They ingest the footage into the edit suite, organising it into bins and folders (a process that often takes more time than anticipated due to varying camera codecs and frame rates).
Next, we refer to the project script and production-day notes to begin shaping the story. We assemble a rough edit for client approval, then refine it further by adding voiceovers, music, sound effects, titles and graphics. We perform colour correction, mix audio, and ensure the video aligns with your vision.
Client sign-off at each stage ensures confidence in the project’s evolution.
Post-production
In post-production, our editorial team take the reins. They ingest the footage into the edit suite, organising it into bins and folders (a process that often takes more time than anticipated due to varying camera codecs and frame rates).
Next, we refer to the project script and production-day notes to begin shaping the story. We assemble a rough edit for client approval, then refine it further by adding voiceovers, music, sound effects, titles and graphics. We perform colour correction, mix audio, and ensure the video aligns with your vision.
Client sign-off at each stage ensures confidence in the project’s evolution.
Final Delivery
The project concludes with the delivery of the finished film – on time and within budget. Client satisfaction is our ultimate goal.
As a creative agency, delivering exceptional service is the lifeblood of our business. We look forward to building lasting relationships with our clients, earning a reputation for creativity, professionalism and enthusiasm.
Final Delivery
The project concludes with the delivery of the finished film – on time and within budget. Client satisfaction is our ultimate goal.
As a creative agency, delivering exceptional service is the lifeblood of our business. We look forward to building lasting relationships with our clients, earning a reputation for creativity, professionalism and enthusiasm.
