4 Tips To Fix Your Video Strategy:
Part Two
The Benefits of Storytelling

Script


Video marketing is the art and science of using Content Creation to convey your brand’s values, build trust and drive meaningful action.  It positions your brand distinctively in a crowded digital landscape by establishing a connection.  Story is the backbone and foundation for this.  There are many different genres in which you can tell your story:


There is the classic ‘corporate video’-style of presentation; product demos; customer testimonials; tutorials; ‘Thought Leadership’ interviews; and even filming of live events.


Once you’ve chosen your genre then we start scripting.  Video Storytelling is a dynamic medium, where we meld together spectacle, emotion and the communication of crucial information about your company and overall brand image.


Let’s analyse story structure.  It depends on the genre, of course, but let’s say you’re showcasing a product demo.  You’re instantly going for the hook – grabbing the audience’s attention within seconds; next it’s the hold – the most concise summary of features & benefits and your overall value proposition; and finally there’s the pay-off – offer a clear “Call To Action”.  And always keep in mind that each viewer has a different level of knowledge to what you’re offering.


Alternatively, if you’re presenting a ‘Thought Leadership’ film then pre-prepared questions, followed by the speaker’s responses, should create a coherent flow: highlight their expertise, give a commentary on current trends, a forecast for the future, and finally round it all off with a ‘Call to Action’.  Also, a key scripting element is to have your audience want to ask questions while viewing your content and then post these in the comments sections.  These then provide you with opportunities for further engagement and future content creation.


Remember, in sales a question is a buying signal.


Your aim is to be inspirational and entertaining throughout.  You should always know your ending : where you’re heading – whether that be your audience interacting with you for a sale, share the link, click onto a further video, subscribe to a newsletter, or engage with like-minded individuals in the comments section.


Remember to always keep in mind that you’re heading towards your ‘Call To Action’.


We’ve covered some of the broad bases of Story and brand messaging.  Now head over to the next video in this series: the mechanics of what makes an overall Video Marketing Strategy?

Script


Video marketing is the art and science of using Content Creation to convey your brand’s values, build trust and drive meaningful action.  It positions your brand distinctively in a crowded digital landscape by establishing a connection.  Story is the backbone and foundation for this. There are many different genres in which you can tell your story:


There is the classic ‘corporate video’-style of presentation; product demos; customer testimonials; tutorials; ‘Thought Leadership’ interviews; and even filming of live events.


Once you’ve chosen your genre then we start scripting.  Video Storytelling is a dynamic medium, where we meld together spectacle, emotion and the communication of crucial information about your company and overall brand image. 


Let’s analyse story structure.  It depends on the genre, of course, but let’s say you’re showcasing a product demo.  You’re instantly going for the hook – grabbing the audience’s attention within seconds; next it’s the hold – the most concise summary of features & benefits and your overall value proposition; and finally there’s the pay-off – offer a clear “Call To Action”.  And always keep in mind that each viewer has a different level of knowledge to what you’re offering. 


Alternatively, if you’re presenting a ‘Thought Leadership’ film then pre-prepared questions, followed by the speaker’s responses, should create a coherent flow: highlight their expertise, give a commentary on current trends, a forecast for the future, and finally round it all off with a ‘Call to Action’.  Also, a key scripting element is to have your audience want to ask questions while viewing your content and then post these in the comments sections.  These then provide you with opportunities for further engagement and future content creation. 


Remember, in sales a question is a buying signal.


Your aim is to be inspirational and entertaining throughout.  You should always know your ending: where you’re heading – whether that be your audience interacting with you for a sale, share the link, click onto a further video, subscribe to a newsletter, or engage with like-minded individuals in the comments section.


Remember to always keep in mind that you’re heading towards your ‘Call To Action’.


We’ve covered some of the broad bases of Story and brand messaging.  Now head over to the next video in this series: the mechanics of what makes an overall Video Marketing Strategy?

Ready to see a real impact on your business?


Do more than tell your story—invest in a video that captures the buzz of working with you, emotionally engaging your audience, and meets your strategic goals.


Let’s discuss a bespoke Video Strategy that works for you.

CONTACT US

Ready to see a real impact on your business?


Do more than tell your story—invest in a video that captures the buzz of working with you, emotionally engaging your audience, and meets your strategic goals.


Let’s discuss a bespoke Video Strategy that works for you.

CONTACT US

Ready to see a real impact on your business?


Do more than tell your story—invest in a video that captures the buzz of working with you, emotionally engaging your audience, and meets your strategic goals.


Let’s discuss a bespoke Video Strategy that works for you.

CONTACT US

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