4 Tips To Fix Your Video Strategy:
Part One
Video Strategy – Its Contribution To Your Business

Script

In this series of short films we’re here to reveal tried & tested methods for a successful video marketing campaign.  If you’re a marketing professional or run your own business a successful Video Strategy is an essential marketing tool.  It has its rules, and we’re going to show what some of these are.

David Ogilvy, the King of Madison Avenue in the 1970s, once said, “Advertising doesn’t produce sales; it produces the willingness to buy.”  Substitute advertising with marketing and we have our foundational approach.  By presenting a positive image of your offering that can speak directly to your audience, which aims to solve their challenges, you’re establishing an environment that helps you be seen by the right people… and close that deal.

Let’s go deeper.  Add up all your time watching videos online as opposed to reading large chunks of text, and what would you say – maybe four-fifths of your time spent is watching videos?  It’s a simple truth that social media without video has the highest abandonment rates, so treat video like the primary content format that it is.  It’s the foundation for how a brand conveys its core values online, which deepens the relationship with your audience.

All this said, each viewer may be at a different stage of the buying cycle.  Some are discovering your company for the first time; others may be comparing your offering to your competitors; while some may already be at the purchasing stage and simply need that final push.  So before embarking on any video campaign ask yourself, “What are we aiming for?”  What are the issues your audience are facing?  And what do you ultimately want to achieve?

Thanks to social media and its inherently shareable nature, a well-planned and executed Video Strategy is key to marketing success.  And what’s the main element to a successful video?

…Story.  And we will explore story in the next edition of our series on Video Marketing Strategy.