“To make a great film you need three things:
the script, the script and the script.”

⁓ Alfred Hitchcock

Or, put another way:

Prepare
Prepare

Prepare

What Is Creativity?

This is one of the great conundrums of life, as it draws on the very essence of being human. Many great thinkers have dedicated much time to exploring this question, delving into concepts such as God, the Universal Subconscious, human psychology, problem solving, the contrasts with logic and reason, individual expressions of joie de vivre, communication, ritual, mythology, evolutionary progress, the Spirit in Man, a trinitarian-relationship between artist, performance and the audience, history and future predictions.

One inspirational book, attempting to pour illumination on all this, is The Face of Glory by William Anderson. Undoubtedly, there are many other sources available to you that make an effort to describe the phenomenon.

For the purposes of describing Creativity in relation to a corporate video production service, may we suggest here a relatively concise summary that comprises two aspects: workflows & processes, and the ‘lightbulb’ moment?

As with, say, a student learning the profession of becoming a graphic designer, a videographer must learn the filmmaking process. This covers broadly the Creative Brief & Budgeting, Pre-production, Production, Post-production, Delivery – a further summary of each stage being provided below. By these we structure our services, providing our clients with ‘markers in time’ with which your video project may be charted.

And yet before all this comes that ‘lightbulb’ moment; this entails research leading to the all-important flash of inspiration. We’ve come to know you (and you, us), we’ve found out about your organisation and what message you’re looking to put out to your customers, we’ve formulated the Creative Brief, and somehow, at some point during all this occurring, up bubbles an image in the mind, or a turn of phrase, a feeling, a sound – and this is our hook, our essential approach upon which all else hangs.

These moments can be found in all situations, if you know how to view things. It is a skill that can be learned with an opening up to imagination, and it’s the wonderful part of our job and why we love what we do.

The “Creative Brief”

The Creative Brief is the formulating of our professional relationship and a roadmap for all parties involved: clients, marketers, video producer, on-screen talent and filming crew. Whether you have a clear vision for your video or just a budding idea that needs nurturing, this is where our expertise steps in for the first time and our collaboration with you begins.

This document outlines the creative concept, scope, target audience & ROI metrics, budget, production workflow, communications strategy, agreed milestones & sign-off processes.

Pre-production

Once we receive the green light from you this next phase is all about diving deeper into the video concept, developing its look, feel & style, writing the script, if required creating storyboards, casting presenters or actors, finalising locations, designing sets, acquiring any requisite filming permits and locking-in the filming schedule.

Production

Now it’s time to bring everything together in front of the cameras.

This is where our experienced crew excels: capturing exceptional content that provides the building blocks of your vision soon coming to life.

Post-production

Next, we assemble a draft edit for your approval, then refine it with further trimming, plus adding voice-over, music, sound effects, titles and graphics. We perform colour correction and audio mix – overall fine-tuning the details, ensuring your video resolves the critical business issues your marketing objectives require it to.

Client sign-off at each stage ensures your confidence in the project’s evolution.

Final Delivery

The project concludes with delivery of the finished film, on time and within budget. Deliverables include a further variety of ‘aspect ratio’ adaptations for numerous social media platforms – eg., YouTube, LinkedIn, Instagram, TikTok all have their own look.

A distribution strategy was earlier clarified by the ROI metrics identified within the Creative Brief, and we strive to optimise viewership – to your customers present and future.

Total client satisfaction is our goal.

Have a Project in mind?

If you want to pick our brains and together let’s explore ideas for a video marketing campaign that works best for you, then click the Contact button.

The “Creative Brief”

The Creative Brief is the formulating of our professional relationship and a roadmap for all parties involved: clients, marketers, video producer, on-screen talent and filming crew. Whether you have a clear vision for your video or just a budding idea that needs nurturing, this is where our expertise steps in for the first time and our collaboration with you begins.

This document outlines the creative concept, scope, target audience & ROI metrics, budget, production workflow, communications strategy, agreed milestones & sign-off processes.

Pre-production

Production

Now it’s time to bring everything together in front of the cameras.

This is where our experienced crew excels: capturing exceptional content that provides the building blocks of your vision soon coming to life.

Post-production

Client sign-off at each stage ensures your confidence in the project’s evolution.

Final Delivery

A distribution strategy was earlier clarified by the ROI metrics identified within the Creative Brief, and we strive to optimise viewership – to your customers present and future.

Total client satisfaction is our goal.

Have a Project in mind?

If you want to pick our brains and together let’s explore ideas for a video marketing campaign that works best for you, then click the Contact button.

Have a Project in mind?

If you want to pick our brains and together let’s explore ideas for a video marketing campaign that works best for you, then click the Contact button.